Multimedia : How to Outsource Video Production

Internet business owners are bombarded with advice to use video to promote their websites. Great advice. Video works. How well does video work? Some split-testing research from Russell Brunson’s website, Dot Com Secrets, shows an incredible 98.9% chance that video will outperform any other method, text, images, or audio. With statistics like that, it’s impossible for a website owner to ignore video. Video Production Problem is, adding videos of any sophistication beyond a head shot is often more than a small business can handle. Learning video production can take a while and with everything else you need to concentrate on, outsourcing video production might be a good idea. So here is some outsourcing advice. First, consider yourself the Executive Producer on the project as you will direct each of the other crew members, any where from one to ten people depending on your project. Think about the overall style of the video you want and ask yourself these questions. Who ...