Business Online : The Beginner's Guide to Pay Per Click Advertising Campaigns
More than ever it is critical for any business to have a strong web presence to connect and communicate with their fans and customers. While there are many methods for building a presence and driving traffic, one in particularly has been found by many business owners to be particularly effective: the pay per click advertising campaign. If you have recently begun the path of DIY online advertising, here is your complete beginner's guide! Return on Investment One of the biggest metrics to consider as you begin learning about pay per click advertising is that of return on investment or ROI. The basic premise is are you making more money than you are spending, and by how much? To calculate the ROI of your own advertising campaign, you would total the amount of revenue derived from your PPC ads, subtract the amount you spent on those ads to derive your profit. Then, you divide the profit by the total cost of the ads again, and multiply by 100 to find your percentage return....